When companies employ talent around the world, it’s vital to localize these experiences. Dazu gehören interne Kommunikation, Schulungen, Informationen zur Gehaltsabrechnung und mehr.
Research indicates many customers don't trust sites that aren't fully localized.Īnother example: Companies also provide secure digital experiences that provide vital information and assistance to their employees. Instead, they present awkward, amateurish "mixed language" user experiences, which confuse and frustrate international constituents. Most translation vendor teams take weeks to translate this content, which means most localized portals don't offer seamless in-language experiences like they should. Die Lokalisierung dieser wichtigen Inhalte ist bei der Geschwindigkeit, die Online-Kunden benötigen, nur schwer zu bewerkstelligen.
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Mitigating this greater workload requires hiring more bilingual employees, which significantly increases personnel and support costs.Īlternately, a company can hire a customer support vendor to offset the operational burden, but this comes with its own costs and risks-namely, entrusting a third party to efficiently and effectively manage and solve support requests.Īnother concern: Many companies continually update their support sites with information on new products and models, software patches, installation guides, repair documentation, user manuals and more. This generates an ongoing increase in international support requests, which pushes many operational burdens onto Customer Service teams. In fact, untranslated portal experiences can lead to even more-and more costly-problems.įor instance: When global customers can’t find support and account information in their preferred languages, they turn to Customer Service departments for help. This completely derails the customer experience. Imagine effortlessly transacting on your favorite e-commerce website, signing into a secure “My Account” experience, and discovering that your account information and order history are in a language you can’t read. It also generates unexpected risk, stress and costs.
Neglecting to localize these experiences severely disrupts the post-conversion stages of the customer journey.
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Educational experiences that help customers upgrade financial investments, healthcare plans and more.
Informational content for distributors and resellers.Content for employee training and human resources.Private “My Account” sections for customers.These important secure-and often highly personalized-portal experiences include:
This helps increase brand loyalty, conversions and employee retention. Translating them ensures that the localized customer journey matches the localized buyer’s journey, which will provide a seamless user experience for a company’s most valued international constituents. These secure login areas-also known by terms such as “online portals,” “record-keeping platforms” and others-play instrumental roles in the customer journey and customer engagement. But few localize their secure digital experiences to support customers, employees and business partners. When companies engage new markets, they often translate their public websites and omnichannel content for international buyers.